The online casino industry is one of the most rapidly growing businesses in the world. It has in turn, spawned a massive industry of affiliates. An affiliate is an entity which promotes the business of another, and earns a percentage of profits in return.
Affiliates help online casinos convert website visitors into players who deposit money and generate income by playing their games such as table games and casino slots. If you receive an email or see a posting on a forum inviting you to a particular website to gamble, you can be sure it is from an affiliate. Click on the link provided, and you will be taken to a casino. Beware, of pop-up links and tracking malware –you may be redirected to unknown sites. This is because some sites pay affiliates even for a click-through.
In a good affiliate program though, it is only when you download the casino software and open an account, that the affiliate website earns credit. This may be cash or a percentage profit. The fierce competition has casino websites parting with a large percentage of the profit – sometimes as high as 60%. Often such promises of profit-share are proved to be false.
An affiliate can deliberately click on the banners of casino websites and cross-check if the site statistics record the clicks. If it does not, then something is amiss. An affiliate should also be aware that the visitor-depositor conversion rate is 1% -3% at online casinos. So any website which claims that there have been no conversions is suspect.
Now, you may wonder why a customer should visit for example CoolCat casino through an affiliate and not directly. Players are free to log on to any online casino. However, following links provided by an affiliate can give access to a specific code that would in turn qualify you for a deposit bonus. Affiliates spell out the best deal that a site has to offer and make sure that potential players get all the benefits on offer. In fact, gambling websites which are part of a robust affiliate program also host links to affiliate web sites as part of their web content –perhaps under the category of ‘trusted sites’ or ‘affiliates.’
If you want to play casino games safely, check the credentials of affiliates and casinos at groups and forums. Learn from others’ experiences and avoid losses.