Some of the biggest casino game developer names in the industry such as Playtech, International Game Technology based out of Las Vegas, and Microgaming, are aggressively trying to take over the smartphone gaming market. Companies like EA’s PopCap which has released their very own slots game and Net Entertainment which has released a few more slot games so far have put all of their efforts toward developing a high quality product: top of the line game animation and intrinsically detailed sound effects that make their games irresistible to consume. They’re easy to find, fun, time-killer games that you can engage with, in a matter of seconds, directly from your Smartphone at any time.
The industry trend focuses on social gaming companies like Zynga leading the way in regards to mobile gambling except for those online casino sites that have embraced mobile gambling this technology since its inception.
As far as the popularity of online gambling based on the different types of OS, everything points out to the fact that, although it is possible to gamble on iPhones and blackberries, it is Android users who enjoy this activity the most.
Geolocation technology on mobile devices will also play a decisive part for the mobile gambling industry in the U.S. as it will determine if you’re in a state where you’re actually allowed to gamble through the web, however, this is not flawless technology and it has been proven that hackers can actually trick GPS and Wi-Fi authentication systems making it almost impossible to have absolute certainty that consumers are not breaking the law.
2012 has marked the start of a post-PC era that seems to have brought along great challenges for online casino games developers, the white label firms, as well as the actual business to consumer sites, however, just as great as the challenge is the actual reward with some of these companies generating more than $2 billion dollars in annual revenue from mobile gambling. Casinos that have implemented mobile gaming successfully have reportedly “broken previous records for player deposits, turnover and business-to-business revenues this quarter”.
It is a hopeful future for the visionaries who are playing their chips and going all-in when it comes to smartphone and mobile device technologies. There is clearly a connection lifeline connection between mobile devices and social networks, thus the birth of social games. The next step is right there in front of our eyes: social, mobile gambling. Who will conquer this promising market? What future challenges will it pose? Will it render some of today’s big players obsolete? Share with us your thoughts about the future of the mobile gambling landscape in our comments below.